Online Video Marketing Tips to Get You on Santa’s Good List

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If you are looking for online video marketing inspiration, then you are in the right place. Read on for proven tips tested by our professional digital marketing team! T’was the week before Christmas and video marketers were in a festive flurry. Would their online video marketing campaign be a hit, or would it [...]

How will Social Media Trends shape Digital Marketing in 2018?

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With Social Media trends constantly changing, finding the right platform to promote your business can often feel like a minefield. It can seem like you spend an age perfecting your strategy, only for it to fall out of fashion weeks later. According to Wikipedia’s list of the major social media players, there are currently [...]

How to Leverage YouTube’s New 6-second, Unskippable Ads

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Later this month Google will be making a new YouTube ad format available: Bumper ads. These videos will be just six seconds long and will play before YouTube videos viewed on mobile devices. Viewers won’t be able to skip these ads like they can after other YouTube ads have played for five seconds. These new Bumper [...]

Instagram’s New Longer Videos: What can You do in 60 Seconds?

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Instagram has announced that all users will soon be able to post videos that are 60 seconds long, a big increase from the previous 15-second time limit. Instagram has already started unrolling the new feature and all users can expect to have access to it in the next few months. According to the announcement, in [...]

Simple ways to Attract an Audience for your Next Live Video

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Live video is a big marketing trend right now. YouTube, Facebook, Meerkat and Periscope have contributed to the rise in popularity for live videos, and audiences are proactively watching videos from their favourite internet celebrities and brands. But, how do you attract that eager audience for your own business? Live videos are most effective when [...]

4 Essential Things to do After Posting a YouTube Video

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After you produce and publish a video, you aren’t done yet. Making sure your target market sees your video is essential if you want it to bring results. Whether you just published a video to your YouTube channel or posted it on your website, here are the next four things you should do to make [...]

Why (and How) you Should use Video to Launch your New Product

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Video is a powerful medium that can help you entertain, evoke emotion and persuade your market to buy your newest product. Promotional videos are great for new product launches and can be used as part of a social media marketing, content marketing and even email marketing strategy. The Why We watch a lot of video. [...]

4 Visual Content Types that will Tell your Story

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Sometimes telling your story requires more than a blog post, guest article or ebook. Visual content can help you move your audience, convey detailed information quickly, entertain your market and inspire people to take action in ways some written content can’t. To add some variety to your content marketing plan and tap into the power [...]

Facebook has made Video Advertising more Affordable

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Facebook has changed the way it charges advertisers for video ads, which could make this option more affordable for many businesses. Video is a powerful medium that can help you promote your brand across the internet, so this update could bring great opportunities for your business. The New Payment Model Previous to this update, advertisers [...]