Online Video Marketing Tips to Get You on Santa’s Good List

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If you are looking for online video marketing inspiration, then you are in the right place. Read on for proven tips tested by our professional digital marketing team! T’was the week before Christmas and video marketers were in a festive flurry. Would their online video marketing campaign be a hit, or would it [...]

Periscope Becomes More Content Marketing Friendly with Search and Permanent Videos

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Periscope is changing its game with a few new features that will make it more content marketing friendly. Part of the success of content marketing comes with the ability to reach more people, and these two new features will help marketers accomplish that. What’s New? Periscope Search Now, Periscope users will be able to search [...]

Essential Characteristics for Persuasive Marketing Videos

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Marketing videos can be extremely persuasive, if you know how to use them. Each of your videos should be professionally filmed, scripted and edited to reflect your brand and help you convey your marketing messages. But, by adding an extra “something” to your videos, you can make them more persuasive so they are more effective [...]

Why YOU Need a YouTube Channel

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Does your business have a YouTube channel? If not, why haven’t you set one up? Or if you do have one, are you actively using it? Businesses commonly post videos to YouTube, but often don’t use a channel to its fullest potential. This is a missed opportunity, since a YouTube channel can bring all kinds [...]

Google Launches 360-Degree Video Ads

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Google has launched an exciting new feature: 360-degree video ads. These ads are highly interactive and their scope and technical nature make them fun to watch. In March, Google announced that YouTube would support 360-degree videos and now the company is offering them to advertisers. With the right equipment, your business could use these ads [...]

The Must-Know Rules for Marketing with Mobile Videos

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Mobile videos have seen a rise in popularity and with smartphones and sites like YouTube, Periscope, Meerkat and Vine, specifically designed for videos, this tactic is even easier to implement. But, if you approach mobile videos without thinking through your strategy first, you risk doing more harm than good, damaging your brand’s reputation and failing [...]

The Two Essential Marketing Tools for Reaching Millennials

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Millennials, people born during the ‘80s and ‘90s, make up a powerful market. This group of people is graduating from school, starting their careers and buying homes and cars and usually has the freedom to purchase things like tech gadgets, fashion items and home accessories. Because of the unique demographics of millennials, and the fact [...]

No-Fail ways to Add more Personality to your Videos

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Video marketing is becoming a more relevant tactic and one that many businesses are using successfully. But, the most effective videos are the ones that have personality so people will watch them from beginning to end and respond to them in some way. When videos lack personality, they don’t evoke emotions or inspire viewers to [...]