Twitter’s New Timeline and How to Break Through the Noise

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Twitter has announced an update to its timeline, which could make it harder for you to make sure your target market sees your tweets. But, with some strategic planning you can break through the noise on the social media network and get your message across. “The Best Tweets” The new feature is optional, and it’s [...]

Are you Using Twitter Wrong, to the Detriment of your Marketing?

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Twitter isn't hard to figure out. In fact, in just minutes you can set up an account and start tweeting. But, using the site for social media marketing requires some strategy. With the right plan in place, Twitter can be an extremely valuable marketing tool that helps you connect with potential customers, brand advocates [...]

Top Social Networks for Brand Followings and How to Use Them

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Some research from GlobalWebIndex revealed which social media networks people are more likely to use to connect with brands. While some networks may be more conducive to your business and content, this research can give you some insight into networks you should consider adding to your social media marketing plan. The following list is [...]

Amazingly Simple Ways to Attract Valuable Twitter Followers

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One of the keys to successful Twitter marketing is building a following full of the right people. If your followers are current customers, potential customers, people who can influence your target market or who might be interested in your brand and content, you can make your account much more effective. You’ll be able to [...]

How to Re-enter the Twitter Universe after a Hiatus

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If your business took a break from using Twitter because you fell behind, you lacked the resources to use it effectively or you experienced a change in personnel, reentering the Twitter universe can be difficult. It’s hard to pick up exactly where you left off and chances are that you’ve lost a large portion of [...]

Tweets now Appear in Google Desktop Search Results

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Desktop search results are now showing Tweets, keeping up to date with mobile. In May, Google announced that Twitter posts would begin appearing in mobile search results. Since then, mobile searchers have been able to view tweets and links to content being shared on Twitter in real time. This gave them access to the newest [...]

Twitter’s New Product and Place Collections

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Twitter has entered the curated content game with its new product and place collections. This new feature actually has two parts, and it is one that has a lot of potential for marketers. Twitter has become an excellent place to promote content and advertise, and these new features will add to that power. The New [...]

Twitter Shakes Things up by Increasing Direct Message Character Count

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Twitter has made big news by doing away with the 140 character-count limit for its direct messages. From a site that has carved its place in a busy social networking world by limiting posts to short snippets of text, this is a big change that could alter the way you use Twitter. The announcement came [...]

The Secret to Successful Twitter Ads: It’s not what you Think

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If you’re using Twitter ads to drive traffic to your site or encourage people to click on a link to visit your blog, download an app or take some other action, you don’t want to miss these new findings. Twitter has done some research and found that hashtags and mentions can actually mean the difference [...]

Twitter’s New Audience Insights and your Business

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Twitter has launched what it calls audience insights, which will make it easier for businesses to learn about the people they are reaching, and potential new audiences, on the social network. If you’re already using Twitter ads, this new tool could help you be more successful. If you haven’t jumped into Twitter advertising, now is [...]