Twitter’s New Timeline and How to Break Through the Noise

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Twitter has announced an update to its timeline, which could make it harder for you to make sure your target market sees your tweets. But, with some strategic planning you can break through the noise on the social media network and get your message across. “The Best Tweets” The new feature is optional, and it’s [...]

Are you Using Twitter Wrong, to the Detriment of your Marketing?

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Twitter isn't hard to figure out. In fact, in just minutes you can set up an account and start tweeting. But, using the site for social media marketing requires some strategy. With the right plan in place, Twitter can be an extremely valuable marketing tool that helps you connect with potential customers, brand advocates [...]

Amazingly Simple Ways to Attract Valuable Twitter Followers

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One of the keys to successful Twitter marketing is building a following full of the right people. If your followers are current customers, potential customers, people who can influence your target market or who might be interested in your brand and content, you can make your account much more effective. You’ll be able to [...]

Twitter Shakes Things up by Increasing Direct Message Character Count

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Twitter has made big news by doing away with the 140 character-count limit for its direct messages. From a site that has carved its place in a busy social networking world by limiting posts to short snippets of text, this is a big change that could alter the way you use Twitter. The announcement came [...]

Twitter’s New Audience Insights and your Business

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Twitter has launched what it calls audience insights, which will make it easier for businesses to learn about the people they are reaching, and potential new audiences, on the social network. If you’re already using Twitter ads, this new tool could help you be more successful. If you haven’t jumped into Twitter advertising, now is [...]

How to Make Your Tweets More Visual (and Why You Should)

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At first blush, Twitter doesn’t seem like a visual social media network. When we think of sharing photos, we think of Instagram and Pinterest, or even Facebook before we think of Twitter. But, tweets with attached photos or Twitter cards can actually bring better results than tweets without images. The Visual Benefit If you’ve ever [...]