Don’t Outsource your Social Media: Train your Team!

April 12th, 2012|Online Marketing, Social Media Marketing|

Under normal circumstances, paying your employees to use Facebook or Twitter on company time would be a terrible idea, but this is exactly what Yale university is doing to up their rankings in the race to become the most socially active and popular University in the USA. Lagging behind Harvard just isn’t good enough for [...]

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Changing Lanes

March 7th, 2012|Online Marketing, Social Media Marketing|

Last week I gave a brief overview of how to break into the SEO world for the eager young graduate, and as promised, I’m now going to cover career changing options for the more seasoned worker. The appeal of SEO is the same, regardless of age. A career in SEO gives you the opportunity to [...]

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DIY SEO- SEO Training

February 13th, 2012|Online Marketing|

For small businesses and new start-ups, hiring a SEO professional may not be on the cards. So the next best thing to a professional is to buck-up and learn to do it yourself. There are a number of SEO courses available to you; both on-site and online, for varying prices and with different levels of [...]

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