Now You can Broadcast Live from YouTube: Here’s How to Get Started

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Google has launched a new feature that lets anyone, with a verified account, live stream videos from YouTube. Originally, live broadcasting was only available to some users, so this change is big news for marketers and businesses. How to Live Broadcast from YouTube First, make sure your account is verified so that you can use [...]

New Stats Show 83% of Daily UK Facebook Users are Mobile

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New statistics released by Facebook show that 83 percent of daily active users in the UK access the site from mobile devices. This significant number tells businesses that they need to make their social media marketing campaigns mobile friendly if they don't want to miss the opportunity of reaching a large portion of Facebook users. [...]

Do Market Research with Google Consumer Surveys

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Google's services like Gmail, Google Search, Google+, Google Analytics and AdSense are well known. But, Google also offers some lesser-known products that can help your business be more effective. One of these tools, Google Consumer Surveys, can help you learn more about your target market so you can improve your digital marketing strategy. The tool [...]

The 5 Big Take Aways from Google I/O

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As you've probably heard, Google just wrapped up its developer's conference known as Google I/O. The annual conference is the venue for new product releases, major updates and announcements that have the potential to impact consumers and businesses. Here are the biggest announcements from the conference: New Google+ Design Image source Google+ has [...]

UK Mobile Ad Spending Triples in One Year

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The Guardian has reported that mobile spending in the UK tripled between 2011 and 2012, going from £203m to £526m. This is an incredible increase of 148 percent in just one year. Marketers are recognizing the opportunity mobile devices bring and have found that mobile advertising is an effective way to reach a large portion [...]

U.K. Becomes Most Mobile Country in the World

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Image source The United Kingdom has hit an amazing benchmark: it has become the most mobile country in the world. Surpassing Japan, which used to hold the number one spot, the U.K. uses 424 megabytes of data each month, which is an astounding 60 percent increase from last year. Japan uses 392 megabytes [...]