Should you be measuring ROI on social media?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

ROI and social media is a hot topic at the moment as more and more businesses invest time and resources into the illusive and unpredictable marketing channel. In an online survey carried out by Mzinga and Teradata Aster, it was revealed that an impressive 79% of businesses are using social technologies for business purposes. These [...]