How to Get Positive Customer Reviews to use for Internet Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of adamr/FreeDigitalPhotos.net. Cone Communications found that 85 percent of consumers are more likely to make a purchase when they can get additional recommendations about the product or service online. The study also found that four out of five consumers reverse purchase decisions based on negative reviews they find online. Reviews are [...]

What is Social Proof and how do you use it for Marketing?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Sarah Reid/Flickr. Using a marketing tactic called social proof is a great way to show off your reputation, tell potential customers that people are satisfied with your services and make more sales. But what exactly is social proof and how do you use it? Social Proof Defined Social proof is [...]