The 5 Best Social Media Management Tools of 2016

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How do you stay on top of your social media management? One of the most important instruments in any digital marketer’s toolkit is a good social media management tool. They help increase efficiency and productivity, and help create better social media marketing campaigns that yield more results. The market is full of amazing options of [...]

Which social media platforms do YOU need to be on?

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A question we get asked on a regular basis, primarily from small business owners, is “which social media platforms do I need to be on?” Unfortunately, there is no ‘one size fits all’ approach when it comes to answering this question – get in touch today for a customised social media marketing strategy. When [...]

Snapchat daily user numbers overtake Twitter

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It’s no secret that self-destructing image and video sharing platform, Snapchat, has encountered some extraordinary growth in recent months, however the latest news indicates that the number of users using the app on a daily basis has eclipsed that of popular micro-blogging site, Twitter. While it’s difficult to compare the two – with Snapchat being [...]

Instagram’s New Longer Videos: What can You do in 60 Seconds?

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Instagram has announced that all users will soon be able to post videos that are 60 seconds long, a big increase from the previous 15-second time limit. Instagram has already started unrolling the new feature and all users can expect to have access to it in the next few months. According to the announcement, in [...]

Simple ways to Attract an Audience for your Next Live Video

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Live video is a big marketing trend right now. YouTube, Facebook, Meerkat and Periscope have contributed to the rise in popularity for live videos, and audiences are proactively watching videos from their favourite internet celebrities and brands. But, how do you attract that eager audience for your own business? Live videos are most effective when [...]

Why go Social? A Quick Guide to Social Media

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Why go social? We are now in the age of Social Media. If your business isn’t going social you are missing out on serious website traffic and a lot of opportunities to market your products and services. Whilst it’s vital that your business has a presence on one or more of the social networks you [...]

Facebook’s New Organic Targeting Tool

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Facebook has announced the launch of a new tool that will make it easier for businesses to get their content in front of audiences that are most likely to be interested in it. Audience Optimization was launched last week and is currently being rolled out to all English-language pages. How it Works The new tool is [...]

3 Holiday Preparations you Should Check off this Week

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The holidays are upon us. You’re probably busy trying to keep up with all the preparations around the office, like thank-you gifts and holiday parties, but there are also some strategic preparations you need to plan for. This week, ramp up your holiday marketing with these three tips. Run a Promotion or Offer a Freebie [...]

Google+’s New Focus Should be Your Focus Too

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Google has announced that it is updating its social networking site with an updated look and a new focus. While Google+ hasn’t become as popular as Facebook, Instagram or other large social media sites, it does have a following and is beneficial to digital marketing. What’s New In its announcement, Google explains that it has [...]

How to Leverage YouTube as the Second Largest Search Engine

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YouTube has become a very popular search engine, coming in just behind Google in terms of popularity. The site has also become the third most-visited website, and these two facts make it a powerful marketing tool. You can leverage the site as more than just a social network or video publishing platform; you can [...]