3 Rules for Building an Active Social Media Community

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Regularly posting content to your social media accounts is only the beginning. To really leverage your accounts, you need to build an active community that follow you, engages with your posts and ideally, helps you share your content. Building a community doesn’t happen overnight. In fact, it’s something you need to work at consistently to [...]

Social Media Managers: Does Age Matter?

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One brave twenty-something graduate recently published an article on the Nextgen journal outlining her beliefs that social media management is work for the under 25's, the Millennial's or Gen Y. Her argument was clear: since the under 25's grew up immersed in social media and were the rocket fuel that launched it, they are better [...]