What to do When your Social Media Followers aren’t Listening

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Continually posting to social media only to realise that your audience isn’t listening can be frustrating. If people aren’t commenting on your posts, clicking on your links, sharing your content, responding to your calls to action or otherwise responding to your posts, your social media marketing plan won’t bring results. Social media is most [...]

Simple Rules for Avoiding a Social Media Marketing Flub

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Unfortunately, social media mistakes are out there for everyone to see, which can inhibit your online marketing, damage your reputation and hurt your brand. When you use social media marketing, it’s essential that you protect your brand and reputation. Having a strategic social media plan in place will ensure you use your accounts effectively, and [...]

What your Social Media Responses Really say About You

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The things you say on social media and the content you post are extremely important. But, the way you respond to different comments and situations also says a lot about your business. Remember that on social media, people are watching your business closely and you have an excellent opportunity to serve your market and boost [...]

Why Social Media Preparation should be a Priority

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To your market, your social media accounts and posts may seem casual, spur-of-the-moment and even unplanned. While you may want your audience to see your posts this way, behind-the-scenes preparation should be one of your top priorities. Why Preparation is Key If you want your accounts to look updated, fresh and current, why should you [...]

Why all Employees need to Know Your Social Media Plan

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At many businesses, the marketing department oversees the social media marketing strategy. In some cases, a separate social media marketing team manages social media accounts, strategies and tactics. While this approach to social media marketing can work, it’s beneficial for all employees to understand some social media marketing basics, even if they aren’t directly involved [...]

How to Make your Pins Search Friendly

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Search engines aren’t the only things you need to optimise for. In fact, people are using social media sites, like Pinterest, as search engines more and more, giving you a chance to promote your content. Research shows that 80 percent of Pinterest users use the network on their mobile gadgets every day and of those [...]

Ideas for Maintaining Attention on Social Media

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Social media is most effective when you can maintain your market’s attention You tend to gain more attention when you run a special campaign, offer deals, hold a contest or launch a new product, but then that attention is at risk of decreasing if you don’t consciously try to maintain in.Effective social media marketing [...]

Tips for Making your Social Media Audience more Valuable

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The more valuable your social media audience is, the more useful it becomes in helping you meet your marketing goals. You can grow a massive Facebook or Instagram following, but if your audience doesn’t respond to your calls to action or interact with your business, you are missing out on big social media [...]

Common Social Media Myths

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There are so many social media marketing approaches and tactics out there and each business will have its own, unique strategy. However, there are some social media myths that you should be aware of. The More Social Networks, the Better There are dozens of social media networks out there. Besides the big players, like Facebook, [...]