Easy ways to use Social Media for Customer Service

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Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

Go Mobile or Get Left Behind: How Google is Helping

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Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]

How to Use Social Media to Boost Site Traffic

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As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]

Go Beyond the Promotional Video: 12 Ways to get Creative with Video

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Image courtesy of Michiel S./Flickr. Video marketing is a powerful way to convey messages to your market and when added to your online marketing strategy, video marketing can play an important part in your overall plan, becoming an even more valuable tool. But, to really get the most out of video marketing you [...]

New Ways to Stand out Online This Year

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Image courtesy of -Cheesyfeet-/Flickr. One of the struggles that comes with internet marketing is that you need to find ways to stand out among all the content, social media noise and online activity if you want to reach your market. Your business needs to find ways to get noticed and be remembered so [...]

Three Steps to Focusing your Social Media Efforts

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When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]

Storytelling is at the Heart of Content Marketing: Here’s how to Use It

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Image courtesy of mararie/Flickr. Think about the last good movie you saw or that book you can’t put down. Or try to remember the last case study you heard at a conference or even the last conversation you had with a coworker. What is it about those things that make them memorable and [...]

7 Twitter Advertising Tips to get Better Results

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With 284 million monthly active users and 500 million tweets sent each day, Twitter is an excellent platform for social media advertising. Many businesses already use Twitter as part of their social media marketing plan, but you can get even more out of the site by using it for online advertising too. Add something new [...]

UK Users can Now Publish Blog Posts to LinkedIn – What you Should Do

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LinkedIn has announced that it has extended the ability to publish blog posts on its network to all members in English-speaking countries. This means businesses in the UK now have a new platform for content marketing and an extra social media marketing tool. What the New Feature Includes Last year, LinkedIn gave all users in [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

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Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]