Video Marketing Planning made Easy

February 3rd, 2015|Video Marketing|

Video marketing can help you do things other types of marketing can’t. With a good video you can reach and influence your market to tell people about your brand, promote your products and inspire people to take action. The combination of images, sound and an excellent script with a strong message can be a very [...]

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5 Things you Didn’t Know you Could do with Google+

February 2nd, 2015|Online Marketing, Social Media Marketing|

Some say Google Plus isn’t a viable social network, but it does have a substantial user base and it can actually help your marketing and search engine optimisation efforts. In fact, there are some things you probably didn’t realise you could do with Google Plus. Build Links and Use Calls to Action Google Plus allows [...]

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Why you Should be Using Infographics at your Business

January 30th, 2015|Infographics|

Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

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6 Frequently Asked SEO Questions Answered

January 29th, 2015|SEO|

The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

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Why and How to Set up an Online Newsroom

January 28th, 2015|Online Marketing|

Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

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4 Ways to Get Social Media Followers to your Website

January 27th, 2015|Social Media Marketing|

Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

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Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

January 26th, 2015|Online Marketing|

Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

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How to Handle Negative Reviews or Social Media Comments

January 23rd, 2015|Social Media Marketing|

The majority of businesses have to handle negative reviews or social media comments at some time or another. Whether a customer was justified in writing the review or not, the situation is one that can actually benefit your company if you deal with it the right way. Usually, these kinds of reviews are more damaging [...]

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Twitter’s Newest Feature and How to Bring your Feed to Life

January 22nd, 2015|Social Media Marketing|

With 284 million monthly active users and 500 million tweets sent each day, Twitter is a social network that can really help you promote your business and reach your market. It has announced a new feature that makes it more likely your tweets will be seen, and with just a few adjustments you can make [...]

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Tips for a Guest Blogging Strategy that Brings Benefits

January 21st, 2015|Online Marketing, SEO|

Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

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