Video Optimisation: AutoPlay

May 4th, 2012|Online Marketing|

Video is great for capturing an audience and telling a story in a way which is entertainment and engaging; sure, you could do it with text, but putting it in video form makes it so much more shareable. If you've grappled with webvideo marketing before you'll know that placement and optimisation of said video can [...]

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No Comment? The Advantages and Disadvantages of Allowing Comments

April 17th, 2012|In the News|

While the Huffington Post may not be everyone's idea of Pulitzer award-winning journalism, the news site has made huge advancements in the world of journalism and taken steps to disrupt our expectations of news sources. After the announcement yesterday, Forbes was quick off the mark to start discussing the secret to their success; their conclusion? [...]

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Viral Writing

April 16th, 2012|In the News|

We’re all familiar with viral videos, viral images, viral memes; but what about viral writing? It’s the art of producing a blog post, an article, or marketing material that your audience think is too good to not share. This is obviously more difficult to achieve, as many of us only have enough of an attention [...]

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TED 2012 Marketing Challenge- Ads Worth Spreading

March 4th, 2012|Online Marketing|

Have you ever passed on a link to a friend or colleague and accompanied it with an unimaginative ‘lol’, or a ‘hahaha’, and later thought “that wasn't really worth the effort”? We've become so used to sharing mindless and meaningless rubbish online, via social media and e-mail, that it can be easy to forget that [...]

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