How to Optimise your Videos for Search Engines

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Videos can make a big impact on your market and online brand, encouraging people to become customers, support your organisation or share your content. They can do things articles and images can’t, since they let you combine audio and video to make a statement and evoke emotion. While videos alone can be very powerful, they [...]

Mobile-Friendliness now a more Major Google Search Ranking Factor

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A few days ago, Google announced that it will start taking mobile friendliness into account more as it ranks pages. The search engine has encouraged site owners to make their sites easier for smartphone and tablet users to navigate and made it easier for searchers to find mobile-friendly sites. Now, Google has announced that starting [...]

Will Google’s new Mobile Search Feature be Good or Bad for your Business?

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Google has announced a new mobile search feature that could be beneficial for your business or add new challenges to your search engine optimisation efforts. According to Google’s announcement, the feature is already available to some sites and will be rolling out to more in the near future. What the Feature Does In essence, the [...]

How to Make sure your Next Press Release gets Results

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Increased site traffic, high-quality link building, better brand awareness and positive publicity are just a few of the benefits a well-done press release can bring your business. While traditionally used to get media coverage, press releases have crossed the line into content marketing and have become a valuable part of internet marketing in general. Whether [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

6 Frequently Asked SEO Questions Answered

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The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

Tips for a Guest Blogging Strategy that Brings Benefits

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Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

Go Mobile or Get Left Behind: How Google is Helping

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Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

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Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]