The Changing Face of SEO – Past, Present and Future

SEO|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]

5 Must-Follow Rules for Press Releases

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Press releases are often used for public relations, online branding, content marketing and search engine optimisation. They have become more than a tool for reaching journalists and have so much to offer your online marketing plan. But, to get the benefits you’re looking for, there are five press release rules you must follow. These rules [...]

5 Steps to Landing a Guest Blog Post

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Guest blogging can help you build links to your site, tell a new audience about your message, build your brand and form valuable relationships with influential people or organisations in your industry. The idea of “guest blogging” may sound simple enough, but actually getting opportunities to post your content on someone’s site takes some planning. [...]

How to Make Online Marketing Local

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

One of the biggest advantages of online marketing is that you can easily take your brand to people everywhere. You can use tactics and channels that deliver your message across the country and even across the world. But sometimes you want to reach your local market. You want to use highly targeted tactics to promote [...]

How to Make your Pins Search Friendly

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Search engines aren’t the only things you need to optimise for. In fact, people are using social media sites, like Pinterest, as search engines more and more, giving you a chance to promote your content. Research shows that 80 percent of Pinterest users use the network on their mobile gadgets every day and of those [...]

3 Problems with Low-Quality Content — And how to Fix Them

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

When you begin to focus too much on quantity instead of quality, you sacrifice the benefits that high-quality content can bring. In fact, in many cases, low-quality content can even harm your marketing efforts. There are three major problems that come with using low-quality content, but there are also some things you can do to avoid [...]

3 Questions to Answer Before you Create an Infographic

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Infographics are hot right now. Businesses are successfully using them to boost traffic, build links, earn search engine rankings, raise brand awareness and achieve all kinds of marketing and branding goals. While this kind of content can be very beneficial, it may not always be the solution. These three questions can help you determine if an [...]

3 Ways you Should be Using Hashtags for your Business

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Is your business using social media hashtags on sites like Twitter, Facebook, Instagram and Google Plus strategically? If you haphazardly add hashtags to your posts as an afterthought, you are missing out on lots of benefits, including increased brand awareness, better visibility on social media and even high search rankings. In fact, KISSmetrics found that [...]

What your Mobile-Ready Site should Look Like

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google’s long awaited update to its search algorithm that will make mobile friendliness a heavier ranking factor is here. This means that if your site isn’t mobile ready you could risk losing your rankings, making it harder for your market to find you. You can find out more about the update, and get a list [...]

Using Press Releases to make an Impact with Digital Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Traditionally, press releases are used to inform journalists and media outlets about news they may be interested in covering. But, this old-time tactic has found new purpose in our age of digital marketing and can be used in several ways for different results. Remember, the best press releases have interesting, newsworthy information, include keywords and [...]