A guide to Infographics

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The most beautiful thing about Social Media Marketing is the unpredictably of the medium, and the opportunity available to those willing to put in that little bit of extra effort. Recently, Smart Car USA made tech news headlines with this witty retort to an off-hand tweet that was neither directed at them, or intended to be brand damaging. Clayton [...]

Google Penguin Timeline

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Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context: goo.gl/4f7Pq — Matt Cutts (@mattcutts) May 26, 2012 It's been little over a week since Matt Cutts announced the first data refresh for the new Penguin algorithm, and although Cutts insists less than 0.1% of English [...]

Google Cracks Down on Scam Ads

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Google announced in a blog post that they would be fighting back against scam ads which trick users into visiting malicious sites using the Google ad network. This is great news for businesses who advertise legitimately, and also for everyday Internet users who will soon be able to click on links without worrying about Trojan horses, [...]

Success with Facebook Ads

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OK, so maybe Facebook isn't the hottest place to be advertising right now - General Motors recently cut over $10 million in advertising on Facebook, claiming they just didn't see results, and Facebook has admitted they're struggling to integrate advertising into mobile platforms. However, this info graphic shows that advertising on Facebook is still able [...]

What are the best ways to engage my audience?

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Last month the Social Media Examiner released the 2012 SMM Industry Report which outlined the trends amongst over 3,800 marketers in a variety of different industries. The report makes for great reading if you're interested in seeing what the competition is doing with their social media strategy. It's also interesting to see the top 10 [...]