Why is Technical SEO important for your business?

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A lot of people view SEO as a process that doesn’t require a lot of technical expertise. It’s a formula that includes content creation, link building, meta content, hitting the top spot on Google, then repeat – right? Wrong. People tend to shy away from the term Technical SEO! Knowing how to optimise [...]

Google PageRank Closed to Public — Now What?

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Google has made big SEO news: it is shutting down its PageRank toolbar. Industry experts have been waiting for the search engine to update this tool and now Google is confirming that PageRank is no longer available to the public, but it is still using the information privately for search rankings. What is PageRank? Let’s [...]

The 3 Most Effective Link Building Tactics

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Search Engine Watch has released its 2016 State of Link Building Survey results, and the findings can help you become more efficient at search engine optimisation. While the days of spammy link building are gone, search engines still use links to determine rankings. The survey garnered opinions from link building experts at agencies and businesses [...]

3 Reasons you Should Start using SEO Now

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If your business isn’t using search engine optimisation yet, you are missing out on a lot of perks. An SEO plan can enhance your current online marketing strategy and bring something new to your promotional and branding efforts.The benefits a good SEO strategy can bring are numerous, but there are three major reasons you should [...]

Google Highlights Opportunity for “How-To” Videos

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Google has published an article that highlights the huge opportunity businesses have if they publish and share how-to videos. The article shares some statistics that illustrate internet user behaviours and shows that people turn to the internet for educational information. Google’s Facts Three of the statistics in this article are of particular interest and can [...]

4 Things to Think about when you Choose SEO Keywords

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Choosing the right keywords can mean the difference between a successful and a not so successful search engine optimisation campaign. The keywords form the basis of your strategy and it could be argued that they are one of the most important parts of a good SEO campaign. When you choose your keywords, there are four [...]

How to Optimise Every Page on Your Site: 5 Things to Do Now

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Image source It's no secret that search engine optimisation takes time. All the link building, social sharing and SEO campaigns can be a slow process. However, on-site optimisation of each page is also a large factor that helps determine how your site ranks. Each page on your site needs to be fully optimised [...]