The Best Marketing Tools to Keep Your Marketing Strategy on Track

SEO|

Whether you're a seasoned professional or new to the world of online marketing, everyone needs a bit of help. While some types of marketing tools can cost the earth, others are free and, with hundreds available online, all claiming to be a 'one stop shop for all your digital needs' it can often be overwhelming [...]

5 Steps to Kick-Start your Career in Digital Marketing!

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Looking to start a career in digital marketing? In this blog we share our expert insights to help you discover what it takes to be successful in the industry. Digital marketing is one of the most exciting, fast-moving, and challenging industries you can work in. We promise you, it’s an exceptional career [...]

5-Step Guide to Digital and Social Media Marketing Success!

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

So, you want to create a digital and social media marketing strategy? Piece of cake. It’s just posting on social media every other day, right? Many people consider social media marketing to be a simple task with a quick update on your Facebook, Twitter and Instagram. But, in practice, it’s far more complicated. It [...]

Why aren’t your adverts achieving?

SEO, Social Media Marketing|

Adverts are the most well-known and effective way to promote your business. As a business owner, you may be spending more than you’d to like on adverts… and 50% of the time they aren’t bringing in the reach you’d like. So, why aren’t your ads working out? It’s simple- Google doesn’t like them. Over [...]

Content Marketing in 2017: What has changed?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

In 2008, entrepreneur and marketing maven Seth Godin declared that content marketing “is all the marketing that’s left”. Since then, inbound forms of marketing have become the sine qua non of any burgeoning business. In pursuit of the elusive SEO, we have become a nation of soft sellers, link-builders and – most pervasively – [...]

White Hat SEO: The Definition, Importance and Tactics!

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

In the brave new world of content marketing and post Panda, Hummingbird and Penguin algorithm updates, white hat SEO is really the only way to go if you want your site to come out on top in the SERPs. As seasoned SEO specialists, we are all too familiar with the dark art of unethical [...]

The Changing Face of SEO – Past, Present and Future

SEO|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]