How to Create Keyword-Based Content that Moves People

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There’s no question that keywords are still a relevant part of search engine optimisation. However, the days of keyword stuffing and using keywords to build low-quality, spammy links are long gone. Now, search engines favour high-quality, relevant and helpful content. But, they still use keywords to understand what a piece of content is about and [...]

Offsite SEO Tactics you Should Consider

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What tactics should you consider for your offsite SEO strategy? Search engine optimisation requires a few different approaches, and most of them fall into one of two categories: onsite or offsite. Onsite SEO tactics include website optimisation and blogging. Offsite SEO is the other half of the equation and is just as important. While best [...]

Google’s Two New Patents: The Future of SEO?

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Google has recently acquired two new patents. When a business patents a technology or idea, it doesn’t necessarily mean that it will use it. But, these patents can give us a glimpse into how Google may operate in the future and what it deems important.“Watch Time” Ranking FactorThe first patent makes it possible for Google [...]

3 Reasons you Should Start using SEO Now

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If your business isn’t using search engine optimisation yet, you are missing out on a lot of perks. An SEO plan can enhance your current online marketing strategy and bring something new to your promotional and branding efforts.The benefits a good SEO strategy can bring are numerous, but there are three major reasons you should [...]

Google’s 4 Quality Guidelines for SEO

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While the guidelines are basic, they offer a lot of insight into what Google is looking for as it ranks pages. Google has set four basic guidelines for site owners that will help them achieve rankings. These guidelines are meant to help businesses create websites that search engines can crawl and rank, so [...]

6 Places you Should be Using your SEO Keywords

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One of the most common pieces of search engine optimisation advice is to use well-researched, targeted keywords. But where should you use them? The way you should use keywords has evolved over time, especially as search engines place more importance on quality content that is relevant to user searches. So, the number-one piece of keyword [...]

Why you Shouldn’t Ignore SEO Trends and Updates

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Google is constantly updating its search algorithm, which changes the way businesses approach search engine optimisation. Industry best practices change as search engines change and SEO trends come and go. With so many changes, it can be hard to keep up with how you should be using SEO and it can be tempting to ignore [...]

Google’s New Micro-Moments Explained

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Google has announced a new type of research and insight that has the potential to add a lot to your internet marketing strategy. In essence, what Google is calling “micro-moments” represents a new way of thinking and a new opportunity for online marketers. Mobile Search for Nearby Locations on the Rise It’s becoming easier and [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

6 Frequently Asked SEO Questions Answered

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The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]