Why you Should be Using Infographics at your Business

January 30th, 2015|Infographics|

Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

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6 Frequently Asked SEO Questions Answered

January 29th, 2015|SEO|

The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

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Why and How to Set up an Online Newsroom

January 28th, 2015|Online Marketing|

Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

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Tips for a Guest Blogging Strategy that Brings Benefits

January 21st, 2015|Online Marketing, SEO|

Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

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Go Mobile or Get Left Behind: How Google is Helping

January 19th, 2015|Online Marketing|

Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]

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What to Keep in Mind for Your 2015 Internet Marketing Plan

January 7th, 2015|Online Marketing|

Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]

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What Exactly is E-commerce SEO?

January 2nd, 2015|SEO|

Without search engine optimisation, your market won’t be as likely to find you online, which can lead to all kinds of marketing and business struggles. E-commerce SEO is similar to general SEO, except it is used specifically to target potential customers and make online sales. Why E-commerce SEO is Essential You’re probably asking yourself why [...]

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How you can go Mobile in 2015

December 23rd, 2014|Online Marketing|

Image courtesy of adamr/FreeDigitalPhotos.net. Search Engine Watch published an article that included predictions on what SEO will look like in 2015. The first one is: “We’ll finally have a different mobile conversation: more mobile-friendly please.” The blog post includes some quotes and suggestions from a few different search experts about how now, in [...]

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What you Need to Know about Blog Editorial Calendars

December 16th, 2014|Online Marketing|

Image courtesy of Jim, the Photographer/Flickr. Using an editorial calendar is a great way to keep your blog on track and make sure it works in conjunction with your promotional tactics so your marketing plan is more cohesive and stronger. Creating and using an editorial calendar is easier than you might think and [...]

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Why You Should Update your Keywords and SEO Plans to Start the Year

December 12th, 2014|SEO|

If you are already using a search engine optimisation campaign, you have already done keyword research and are targeting specific words and phrases. So, why should you do more research or reassess your campaign? Businesses, markets and search engines change. To stay competitive, your SEO plans need to change and respond to these changes so [...]

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