How to use Outgoing Links for Better SEO Results

SEO|

A recent study found that outgoing links on a website can have a positive effect on its search rankings. Of course, building quality links to a website is a common search engine optimisation strategy, but it’s also important to build outgoing links strategically. There’s a lot to keep in mind when you link to outside [...]

Keyword Brainstorming: What to do First

SEO|

At the heart of a good search engine optimisation plan there is strategic keywords. With the right keywords, you can use all kinds of tactics, from on-site optimisation to content marketing and link building, to earn higher rankings and attract organic traffic. There’s a lot that goes into choosing the perfect keywords: researching specific words, comparing [...]

Google to Penalise Sites with Intrusive App Install Popups

SEO|

Google has announced that it will penalise sites with intrusive popups that ask mobile users to install an application. This latest update is one that could threaten your site’s rankings if you aren’t aware of what it means and how to make sure your site still meets Google’s mobile-friendly requirements. What the Penalty Means This [...]

Tweets now Appear in Google Desktop Search Results

SEO|

In May, Google announced that Twitter posts would begin appearing in mobile search results. Since then, mobile searchers have been able to view tweets and links to content being shared on Twitter in real time. This gave them access to the newest information and connected what is happening on the social network to search results [...]

4 Ways to get More out of your Press Releases

Online Marketing|

Many businesses use press releases as part of their search engine optimisation and online marketing plans, but not every business is getting the most out of this tactic. Press releases can help you build links, get earned media attention, create a social media buzz and own your story, all of which can help you build [...]