How to use Outgoing Links for Better SEO Results

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

A recent study found that outgoing links on a website can have a positive effect on its search rankings. Of course, building quality links to a website is a common search engine optimisation strategy, but it’s also important to build outgoing links strategically. There’s a lot to keep in mind when you link to outside [...]

Keyword Brainstorming: What to do First

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

At the heart of a good search engine optimisation plan there is strategic keywords. With the right keywords, you can use all kinds of tactics, from on-site optimisation to content marketing and link building, to earn higher rankings and attract organic traffic. There’s a lot that goes into choosing the perfect keywords: researching specific words, comparing [...]

Google to Penalise Sites with Intrusive App Install Popups

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has announced that it will penalise sites with intrusive popups that ask mobile users to install an application. This latest update is one that could threaten your site’s rankings if you aren’t aware of what it means and how to make sure your site still meets Google’s mobile-friendly requirements. What the Penalty Means This [...]

Tweets now Appear in Google Desktop Search Results

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Desktop search results are now showing Tweets, keeping up to date with mobile. In May, Google announced that Twitter posts would begin appearing in mobile search results. Since then, mobile searchers have been able to view tweets and links to content being shared on Twitter in real time. This gave them access to the newest [...]

Offsite SEO Tactics you Should Consider

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

What tactics should you consider for your offsite SEO strategy? Search engine optimisation requires a few different approaches, and most of them fall into one of two categories: onsite or offsite. Onsite SEO tactics include website optimisation and blogging. Offsite SEO is the other half of the equation and is just as important. While best [...]

Google’s Two New Patents: The Future of SEO?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has recently acquired two new patents. When a business patents a technology or idea, it doesn’t necessarily mean that it will use it. But, these patents can give us a glimpse into how Google may operate in the future and what it deems important.“Watch Time” Ranking FactorThe first patent makes it possible for Google [...]

3 Reasons you Should Start using SEO Now

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

If your business isn’t using search engine optimisation yet, you are missing out on a lot of perks. An SEO plan can enhance your current online marketing strategy and bring something new to your promotional and branding efforts.The benefits a good SEO strategy can bring are numerous, but there are three major reasons you should [...]

Google’s 4 Quality Guidelines for SEO

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

While the guidelines are basic, they offer a lot of insight into what Google is looking for as it ranks pages. Google has set four basic guidelines for site owners that will help them achieve rankings. These guidelines are meant to help businesses create websites that search engines can crawl and rank, so [...]

Is Niche SEO the Next Big Thing?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

According to some search engine optimisation experts, SEO is becoming more than just earning search engine rankings. This trend could signal a shift that your business should be aware of so your content, website and products will be findable online, helping you attract site traffic and customers. What is Niche SEO? Niche SEO, as described [...]

4 Ways to get More out of your Press Releases

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Many businesses use press releases as part of their search engine optimisation and online marketing plans, but not every business is getting the most out of this tactic. Press releases can help you build links, get earned media attention, create a social media buzz and own your story, all of which can help you build [...]