The Changing Face of SEO – Past, Present and Future

SEO|

There have been so many changes to Google’s operating process over the years, that the whole Search Engine Optimisation (SEO) industry has been shaken up – and those practised in the formally dark art are no longer found. Once trusted techniques used to increase search engine rankings will now not work – in fact, they [...]

Google PageRank Closed to Public — Now What?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has made big SEO news: it is shutting down its PageRank toolbar. Industry experts have been waiting for the search engine to update this tool and now Google is confirming that PageRank is no longer available to the public, but it is still using the information privately for search rankings. What is PageRank? Let’s [...]

The 3 Most Effective Link Building Tactics

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Search Engine Watch has released its 2016 State of Link Building Survey results, and the findings can help you become more efficient at search engine optimisation. While the days of spammy link building are gone, search engines still use links to determine rankings. The survey garnered opinions from link building experts at agencies and businesses [...]

How to use Outgoing Links for Better SEO Results

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A recent study found that outgoing links on a website can have a positive effect on its search rankings. Of course, building quality links to a website is a common search engine optimisation strategy, but it’s also important to build outgoing links strategically. There’s a lot to keep in mind when you link to outside [...]

How to Leverage YouTube as the Second Largest Search Engine

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YouTube has become a very popular search engine, coming in just behind Google in terms of popularity. The site has also become the third most-visited website, and these two facts make it a powerful marketing tool. You can leverage the site as more than just a social network or video publishing platform; you can [...]

Keyword Brainstorming: What to do First

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At the heart of a good search engine optimisation plan there is strategic keywords. With the right keywords, you can use all kinds of tactics, from on-site optimisation to content marketing and link building, to earn higher rankings and attract organic traffic. There’s a lot that goes into choosing the perfect keywords: researching specific words, comparing [...]

Is Niche SEO the Next Big Thing?

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According to some search engine optimisation experts, SEO is becoming more than just earning search engine rankings. This trend could signal a shift that your business should be aware of so your content, website and products will be findable online, helping you attract site traffic and customers. What is Niche SEO? Niche SEO, as described [...]

Do you need a specialised SEO plan?

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While there are all kinds of search engine optimisation strategies and approaches, there are some specific areas you can emphasise to reach various goals. Different kinds of SEO plans can bring different results, and depending on your company’s needs, you may only use a general SEO plan or you may use some specialised plans. General [...]

7 Google Resources to Help you Prepare for the Big Mobile Update

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If you follow search engine optimisation news, you know that Google is set to unroll a new update next week that focuses on mobile optimisation. As Google states in its announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages [...]

Why you should Stop Being Afraid of SEO

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Search engine optimisation is one of those internet marketing tactics that sounds daunting and can even be confusing. Things are always changing, there’s a technical aspect to it and there are so many experts out there that have different approaches to reaching success. While it’s true that there is a lot that goes on behind [...]