Study Shows Just One Negative Review can Blow a Sale

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A new study by Moz proves that just one negative online review can lead to lost sales. It’s not news that online reviews are extremely powerful marketing tools, but these statistics shed light on just how influential negative reviews can be. The Findings The study posed the following question: “When you are doing research for [...]

Increase Sales on your Retail Site with Videos

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Using videos designed to encourage purchases on your retail site can help you boost sales significantly. Take a look at these statistics: + 90% of consumers watch videos online. + Affluent consumers prefer video and search to other digital advertising avenues; 41% of them said they took an action after seeing a video or [...]

Pinterest users have Major Buying Power you can’t Ignore

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Pinterest has gained a reputation for being a visual social media site that attracts people who want to save and share ideas and images. But, that’s not all Pinterest users do. According to new research, Pinterest users are also big online shoppers. An infographic, shared by KISSmetrics, includes all kinds of very interesting statistics, including [...]

The Best Ways to Use Twitter to Drive Traffic and Increase Sales

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If you've been tweeting for a while, and have yet to see your efforts pay off through increased traffic and sales, these tips are for you. Twitter is fast-paced, conversational tool that has the power to bring groups of people together and spread news very quickly. When you understand how to leverage its features and [...]

LinkedIn hands over $120 million for SlideShare

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As LinkedIn looks to increase its status as a content sharing network, they made the interesting move to purchase SlideShare, the professional content sharing website. With LinkedIn's 161 million members, and SlideShare's 9 million content uploads, it looks like a match made in professional content sharing heaven - if there is such a place. The [...]