YouTube Video Published — Now What?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

After you’ve published your latest marketing video to YouTube, the job isn’t done yet. If you publish your videos and then don’t do anything else to promote them or leverage them, you won’t be using video marketing to its fullest potential. By doing the following things after you publish each of your videos to YouTube, [...]

Short Videos vs. Long Videos — How to Choose

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With the rise of sites like Vine, Periscope, and Meerkat, shorter videos are being used more and more for marketing purposes. Videos ranging from just a few seconds to a few minutes long can help you promote your business and build your online brand, but how do you know how long a video should [...]

Essential Characteristics for Persuasive Marketing Videos

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Marketing videos can be extremely persuasive, if you know how to use them. Each of your videos should be professionally filmed, scripted and edited to reflect your brand and help you convey your marketing messages. But, by adding an extra “something” to your videos, you can make them more persuasive so they are more effective [...]

Increase Sales on your Retail Site with Videos

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Using videos designed to encourage purchases on your retail site can help you boost sales significantly. Take a look at these statistics: + 90% of consumers watch videos online. + Affluent consumers prefer video and search to other digital advertising avenues; 41% of them said they took an action after seeing a video or [...]