How to Write a Press Release for a Product Launch

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

We discuss how to write a press release that brings in maximum sales and increased brand awareness this Christmas. Want to reach thousands of people across the internet browsing multiple different domains? Spread the word of your seasonal sales in a matter of seconds? That kind of reach is… out of my [...]

5 Must-Follow Rules for Press Releases

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Press releases are often used for public relations, online branding, content marketing and search engine optimisation. They have become more than a tool for reaching journalists and have so much to offer your online marketing plan. But, to get the benefits you’re looking for, there are five press release rules you must follow. These rules [...]

4 Ways to get More out of your Press Releases

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Many businesses use press releases as part of their search engine optimisation and online marketing plans, but not every business is getting the most out of this tactic. Press releases can help you build links, get earned media attention, create a social media buzz and own your story, all of which can help you build [...]

Using Press Releases to make an Impact with Digital Marketing

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Traditionally, press releases are used to inform journalists and media outlets about news they may be interested in covering. But, this old-time tactic has found new purpose in our age of digital marketing and can be used in several ways for different results. Remember, the best press releases have interesting, newsworthy information, include keywords and [...]

How to Make sure your Next Press Release gets Results

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Increased site traffic, high-quality link building, better brand awareness and positive publicity are just a few of the benefits a well-done press release can bring your business. While traditionally used to get media coverage, press releases have crossed the line into content marketing and have become a valuable part of internet marketing in general. Whether [...]

Why and How to Set up an Online Newsroom

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

Get Earned Links and Boost your Search Rankings

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Earned links, or links that other people build to your website naturally, are valuable in the world of search engine optimisation. These links show Google that your website is an excellent resource and a legitimate source of content and information. Getting these valuable earned links requires a mix of social media, public relations and marketing [...]

How to Avoid Google’s Press Release Penalties

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While we can’t say for sure, it seems that Google has recently started ranking press releases on major press release sites lower. Research done by Search Engine Land and SEER Interactive found that Google’s recent algorithm update, called Panda, could have hurt press release rankings. The research shows that press releases on major sites like [...]

What Makes a Press Release Successful

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Image courtesy of bplanet/FreeDigitalPhotos.net. Press releases are normally used for two purposes: to get earned media coverage or to build links as part of a search engine optimisation campaign. Of course, these two goals can work together and are often both the result of a good press release. But, to get these benefits [...]

How to Get Earned Links with Press Releases

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Press releases are a common search engine optimisation tactic. Businesses write press releases, using keywords and adding links back to their website, then publish the releases on various sites in an effort to build links. Traditionally, press releases are used to get media coverage. These purposes and tactics can be blended together to help your [...]