How to Write a Press Release for a Product Launch

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

We discuss how to write a press release that brings in maximum sales and increased brand awareness this Christmas. Want to reach thousands of people across the internet browsing multiple different domains? Spread the word of your seasonal sales in a matter of seconds? That kind of reach is… out of my [...]

Was #WaitroseReasons really a PR fail?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Earlier this week the supermarket chain Waitrose asked their Twitter followers to complete the following sentence: "I shop at Waitrose because... " and add the hashtag #WaitroseReasons. We've seen how posing questions like this can go catastrophically wrong for brands, but I'd like to argue that, despite the less than ideal replies they received, this [...]

Win A Divorce, and other Outlandish Stunts

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Gone are the days when the highlight of competition prizes included toasters and cuddly toys. Social media came along and suddenly marketers went wild with their give-aways. It seems that we've reached an impasse however, and those pulling the social media marketing strings may have finally found the consumers' limits. The question is: are these outlandish stunts [...]