Successful PPC Campaign Tips for Increased Christmas Sales!

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To make the holidays run a little smoother for your business, follow these successful PPC campaign tips for the best results. Right now, you are probably getting set for Christmas Day – not long to go now. Are you all prepared? Is your search history littered with possible presents for family and [...]

Search Ads Shown to Increase Brand Awareness

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Google and Ipsos MediaCT teamed up and did a study that produced some very interesting results about the power of search ads. What they found was that search ads do more than just bring traffic and leads for your business; they also increase brand awareness. This new information could bring more to your Internet marketing [...]

3 Questions to Ask Before you Start a PPC Campaign

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Image courtesy of Danilo Rizzuti/FreeDigitalPhotos.net. Pay-per-click advertising is a great way to promote your business and increase site traffic and sales. It allows you to get your messaging and links to your site in front of the right audience, helping your Internet marketing efforts. But, if not done correctly, you won’t see the [...]

Getting more out of your PPC Campaigns

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Image courtesy of imagerymajestic/FreeDigitalPhotos.net. When you use pay-per-click campaigns, it’s important that you regularly look for ways to improve them. Best practices, your market and even your business all change, which means your PPC campaigns need to evolve with them. But, where do you start? The best way to assess your PPC efforts [...]

Facebook Advertising Costs Driven up by Bots, Claims Limited Run

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A New York-based start-up has made some pretty hefty allegations against Facebook. Limited Run, which builds e-commerce sites for music merchandising, has gone public with their findings and claimed that around 80% of the clicks on the Facebook advertising campaign were not from real users. They were so dissatisfied with the advertising platform, and the [...]