How to Use Social Media to Form Beneficial Relationships

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One of the biggest perks you can get from social media is the ability to build relationships that benefit your business. Yes, social media is a key part of building brand awareness, driving traffic to your site and promoting your products. But, if you keep a few things in mind you can also use your [...]

Photos Bring Amazingly High Levels of Social Media Engagement

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The idea that photos can help you grab people’s attention and stand out on social media isn’t new, but recent research proves that photos can actually bring higher levels of engagement. Take a look at some of these statistics: + 93% of the most engaging Facebook posts include photos (source). + 87% of the most [...]

Social Media Users Overwhelmingly Use Mobile, and you Should be There

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If you use social media marketing at your business and are looking for ways to get more out of it, this post is for you. Social Media Examiner recently reported that “consumers access their social media channels 71 percent of the time through mobile.” This stunning statistic highlights just how important mobile is becoming in [...]

The “All or Nothing” Approach to Social Media

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With so many social media sites out there, it’s tempting to try to use them all. You hear from some experts that you need to use every social media site, but is that really true? It would be impossible for your business to use every site, so how do you decide which ones to use [...]

Why Now is the Perfect Time to Create a Social Media Plan

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If your social media posts are random and you run your accounts haphazardly, you aren’t getting the most out of them. To build a loyal fan base, increase awareness, drive traffic, make sales and reach other business and marketing goals, you need a social media strategy. Each business will require a very personalised strategy that [...]

Pinterest can Bring More Traffic and Sales. Here’s How

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Pinterest quickly became a social media giant after it was launched in 2010. According to The Next Web, Pinterest now has more than 70 million users and according to Shopify, the average sales order value for site visitors that are referred by Pinterest is $58.95 (£37.24). These two stats alone show that Pinterest has potential [...]

What to Keep in Mind When it Comes to Mobile Ads

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Image courtesy of stockimages/FreeDigitalPhotos.net. Mobile advertising can be a very effective way to promote your business. We’re constantly using our smartphones and tablets to browse the internet, use social media and even shop, so when you can use these tools to target your market, your ads will be seen by potential customers.   [...]

How to Bring Social Media to your Next Marketing Event

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Social media can bring an otherwise normal event to something that reaches a wider audience, helps you build your online presence and contributes to your Internet marketing efforts. Bringing Facebook, Twitter, Instagram and other social media networks to conferences, product unveils, store openings, sales and other events doesn’t have to be hard. In fact, with [...]

How to Make your Social Media Fans Love You

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It’s not enough to just have a social media following. You need fans that interact with your account, respond to your calls to action and act as brand ambassadors, inspiring their friends to become fans or even customers. There are lots of ways to make sure your social media accounts are effective, but starting with [...]