Cinematic Pins and New Promoted Pin Services are Coming to Pinterest

Social Media Marketing|

Pinterest has grown extremely fast, attracting a huge user base and businesses that want to promote their content through visually interesting posts. Recently, Pinterest announced a new type of Promoted Pin, called Cinematic Pins, which will capture users’ attention and help brands tell their stories. It has also launched a few new services to help [...]

Buffer adds Pinterest — Should you take the Leap?

Social Media Marketing|

Buffer has added Pinterest to its services, so you can now take advantage of its scheduling and analytics features as you plan and execute your social media marketing strategies. But, before you take the leap and start using Buffer for Pinterest, here are a few things to know. What Buffer will Do Buffer excels at [...]

Making your Pinterest Marketing more Strategic

Social Media Marketing|

Pinterest has a big user base that is known for sharing content, clicking through to websites and making purchases. Many businesses struggle with knowing how to use this social media site strategically, so they can use it to its fullest potential as a marketing tool that brings these kinds of results. While it’s easy to [...]

4 Ways to Get Social Media Followers to your Website

Social Media Marketing|

Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Easy ways to use Social Media for Customer Service

Social Media Marketing|

Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

How to Use Social Media to Boost Site Traffic

Social Media Marketing|

As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]

Three Steps to Focusing your Social Media Efforts

Social Media Marketing|

When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]

How to Use Social Media to Form Beneficial Relationships

Social Media Marketing|

One of the biggest perks you can get from social media is the ability to build relationships that benefit your business. Yes, social media is a key part of building brand awareness, driving traffic to your site and promoting your products. But, if you keep a few things in mind you can also use your [...]