Social Media Selling: How To Use Your Platforms To Drive E-commerce Sales

Small Business, Social Media Marketing|

Standing out on social media is a challenge. For many business owners, social media presents an opportunity to promote your brand and increase your reach. But, did you know that social media selling can also be utilised as an effective e-commerce platform, too? From unboxing videos to influencer collaborations, social media has become a [...]

Cinematic Pins and New Promoted Pin Services are Coming to Pinterest

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Pinterest has grown extremely fast, attracting a huge user base and businesses that want to promote their content through visually interesting posts. Recently, Pinterest announced a new type of Promoted Pin, called Cinematic Pins, which will capture users’ attention and help brands tell their stories. It has also launched a few new services to help [...]

Buffer adds Pinterest — Should you take the Leap?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Buffer has added Pinterest to its services, so you can now take advantage of its scheduling and analytics features as you plan and execute your social media marketing strategies. But, before you take the leap and start using Buffer for Pinterest, here are a few things to know. What Buffer will Do Buffer excels at [...]

Making your Pinterest Marketing more Strategic

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Pinterest has a big user base that is known for sharing content, clicking through to websites and making purchases. Many businesses struggle with knowing how to use this social media site strategically, so they can use it to its fullest potential as a marketing tool that brings these kinds of results. While it’s easy to [...]

Must-Know Secrets to Making your Images more Pinnable

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

You already know that Pinterest is all about images, but do you know what it takes to make your pictures more pinnable so people will be more likely to share them on the site and click on your posts? A whole 80 percent of pins on Pinterest are repins, meaning they are posts that other [...]

4 Ways to Get Social Media Followers to your Website

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Easy ways to use Social Media for Customer Service

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

6 Marketing tricks you aren’t using on Pinterest

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Pinterest is one of the big social media players; the main question is - how can you turn pins into profits? The platform boasts the advantage of having completely visual content, resulting in this addictive platform into being very engaging to consumers. Social media marketing guides suggesting how to become a Pinterest Pro often suggest [...]

How to Use Social Media to Boost Site Traffic

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]

Three Steps to Focusing your Social Media Efforts

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]