Why is Personalised Email Marketing so Important at Christmas?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Personalised mail marketing campaigns have massive potential – that is if you execute them correctly. Open rates for marketing emails currently stand at only 24.79% while the average click-through rate is just 4.19% - combine this with the fact that email frequencies at Christmas are skyrocketing and marketers have an uphill battle on their hands. This [...]