Study Shows Just One Negative Review can Blow a Sale

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A new study by Moz proves that just one negative online review can lead to lost sales. It’s not news that online reviews are extremely powerful marketing tools, but these statistics shed light on just how influential negative reviews can be. The Findings The study posed the following question: “When you are doing research for [...]

How to Handle Negative Reviews or Social Media Comments

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The majority of businesses have to handle negative reviews or social media comments at some time or another. Whether a customer was justified in writing the review or not, the situation is one that can actually benefit your company if you deal with it the right way. Usually, these kinds of reviews are more [...]

What to do when you get a Bad Online Review

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Image courtesy of adamr/FreeDigitalPhotos.net. Negative reviews about your business can be hard to deal with whether they are online or not. But, online reviews carry a different weight. More people have access to them, they are more easily shared and they can quickly damage your reputation. So what should you do if you [...]