Using the Power of Emotion in your Online Marketing

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Drawing on the power of emotion as you create marketing strategies and brand your business online can be a very powerful approach. Emotion is something that can inspire people to take action and do anything from buying your product to attending an event or even supporting your cause and becoming a brand ambassador. In fact, KISSmetrics [...]

6 Places you can Build your Brand Online

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Building your brand online entails putting your name, content and marketing materials out there where your target market will find them. It means establishing an online presence and voice that you can use to promote yourself, serve your customers and grow your business. Using a variety of online platforms throughout your online marketing plan will [...]

6 Simple Ways to Brand your Content Marketing Tactics

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There’s a lot of value in making sure your blog posts, infographics, videos and other types of content are tied to your brand. This approach will ensure people know you are the one providing value so you can increase brand awareness and build a relationship with your market. Branded content can also make it easier [...]