6 Steps to Starting Pay Per Click Advertising

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Pay per click advertising is a great internet marketing strategy that can benefit your business in so many ways. From increased traffic and sales to better brand awareness, this advertising tactic is one that can support all kinds of goals to help you build your online presence. The idea of pay per click advertising might [...]

What to Know Before using Paid Advertising

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Using pay-per-click advertising, social media ads and other forms of paid advertising can help you target your market very accurately, getting your message to the right people. Paid advertising is an effective way of increasing brand awareness among your target markets and reaching goals like increased traffic and sales. Before you use paid advertising, whether [...]

3 Ways to Bring Digital Marketing into your Brick-and-Mortar Location

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Image courtesy of Jonathan Nalder/Flickr.   The roads of digital and physical marketing occasionally cross, and with new kinds of technology constantly being developed there are lots of effective ways you can use digital and real-world experiences together to influence your market.   When you use both online and physical marketing to reach [...]