More than Half of Google Searches are Mobile and How Mobile Searchers are Different

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Google has confirmed that more than half of its searches come from mobile devices. Since people do more than 100 billion Google searches each month, that’s a lot of mobile users looking for content.The concepts that a mobile-friendly website is essential and that people are searching from their smartphones more frequently aren’t new. However, this [...]

7 Google Resources to Help you Prepare for the Big Mobile Update

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If you follow search engine optimisation news, you know that Google is set to unroll a new update next week that focuses on mobile optimisation. As Google states in its announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages [...]

Mobile-Friendliness now a more Major Google Search Ranking Factor

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A few days ago, Google announced that it will start taking mobile friendliness into account more as it ranks pages. The search engine has encouraged site owners to make their sites easier for smartphone and tablet users to navigate and made it easier for searchers to find mobile-friendly sites. Now, Google has announced that starting [...]

Tips for Mobile SEO and How to Make more Sales with this Strategy

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Kissmetrics revealed some information from a study done by Comscore and one of the most interesting statistics it found was that 78 percent of searches from smartphones result in a purchase. This is higher than searches from laptops, with 61 percent resulting in searches and from tablets, with 64 percent resulting in searches. Image [...]

Mobile SEO: Targeting Your Local Market

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We recently blogged about how important and valuable mobile search and leads are and shared a report that revealed that mobile local searches have an 80 percent conversion rate. Your local mobile audience is one you don’t want to ignore, but how do you use search engine optimisation to target potential customers? The key to [...]

Study Shows Local Mobile Searches have an 80% Conversion Rate

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net. We already know how important mobile marketing is, but a new study by Neustar Localeze highlights just how vital it is and how it can actually help your business make more sales. According to the research, mobile searches have an 80 percent conversion rate. The study also found [...]

Breaking into Mobile SEO

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Image source Since the portion of Internet traffic that comes from mobile devices is always increasing, your company should be aware of what mobile search engine optimisation is and how you can make sure your site is optimised for mobile searches. In short, mobile SEO is the practice of attaining search engine rankings [...]