More than Half of Google Searches are Mobile and How Mobile Searchers are Different

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Google has confirmed that more than half of its searches come from mobile devices. Since people do more than 100 billion Google searches each month, that’s a lot of mobile users looking for content.The concepts that a mobile-friendly website is essential and that people are searching from their smartphones more frequently aren’t new. However, this [...]

The Must-Know Rules for Marketing with Mobile Videos

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Mobile videos have seen a rise in popularity and with smartphones and sites like YouTube, Periscope, Meerkat and Vine, specifically designed for videos, this tactic is even easier to implement. But, if you approach mobile videos without thinking through your strategy first, you risk doing more harm than good, damaging your brand’s reputation and failing [...]

The Rise of Mobile Live Stream Video — Is it for You?

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Two mobile apps, Periscope and Meerkat, have become increasingly popular over the past several months, contributing to a rise in the popularity of mobile live streaming video. With other technology, including Skype, Google Hangouts and YouTube, live video has become an integral part of online marketing for many businesses. However, these apps make it easier [...]

Google Emphasises Video for Mobile Marketing — What you Should do Now

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A new report by Google emphasises the importance of video when it comes to mobile marketing. Backed by research, the search giant explains why videos are so essential if you want to reach your market online through their mobile devices. Mobile is the New Normal You just have to look around next time you’re [...]

Mobile Marketing Channels you Should be Using

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Google’s newest algorithm update, which relies more heavily on a site’s mobile readiness as it ranks pages, has marketers and businesses frantically talking about how to optimise their websites for smartphones and tablets. This is absolutely necessary, but once your site is ready there are other mobile marketing channels you can use. It’s no secret [...]

Most People Consider their Smartphone a Central Part of their Life, and not for Traditional Reasons

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Image courtesy of stockimages/FreeDigitalPhotos.net. New research backs up the idea that we are very dependent on our smartphones and even proves that people aren’t using their phones for traditional phone tasks. Knowing how people in your market use their phones, you can more effectively target your customers and leverage your mobile marketing tactics. [...]

Mobile Ads Shown to be very Effective in Generating Clicks and Engagement

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Image courtesy of stockimages/FreeDigitalPhotos.net. A new study, done by xAd and Telmetrics reveals that mobile ads are very effective. The world of mobile marketing opens up all kinds of opportunities for businesses, from email marketing to social media marketing, and ads are a tactic that you shouldn’t ignore. The following statistics come from [...]

4 Things You Should be Doing to Reach Your Mobile Market

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Image courtesy of adamr/FreeDigitalPhotos.net. According to Deloitte, 72 percent of people in the UK have a smartphone, and what’s more, the Office for National Statistics reports that the number of people using a smartphone to access the Internet has doubled since 2010, from 24 percent to 53 percent. You know your business needs [...]

How to add Mobile Marketing to Your Campaign

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Image source According to Business Insider, more than half of the time a person spends on his or her cell phone is spent using mobile apps. This statistic is just one reason mobile marketing is so successful. Many businesses are finding their target markets are spending more and more time on their cell [...]