Must-Know Secrets to Making your Images more Pinnable

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You already know that Pinterest is all about images, but do you know what it takes to make your pictures more pinnable so people will be more likely to share them on the site and click on your posts? A whole 80 percent of pins on Pinterest are repins, meaning they are posts that other [...]

Twitter’s Latest Updates will Benefit your Social Media and SEO Plans

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Twitter’s two newest updates are great news for businesses because they could make social media marketing and search engine optimisation easier. Knowing how to use these features to their fullest potential can make your online marketing even stronger. New Quick Promote Feature Twitter has offered promoted tweets for some time now. These allow you to [...]

What Every Beginner Needs to Know About Facebook Marketing

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Image courtesy of Charis Tsevis/Flickr. If you have just started using Facebook marketing, the idea of building a community, driving traffic to your site and using your account to promote your brand might seem a little daunting. There’s a lot that goes into a successful social media marketing strategy, but there are also [...]

5 Things you Didn’t Know you Could do with Google+

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Some say Google Plus isn’t a viable social network, but it does have a substantial user base and it can actually help your marketing and search engine optimisation efforts. In fact, there are some things you probably didn’t realise you could do with Google Plus. Build Links and Use Calls to Action Google Plus allows [...]

4 Ways to Get Social Media Followers to your Website

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Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

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Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

Twitter’s Newest Feature and How to Bring your Feed to Life

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With 284 million monthly active users and 500 million tweets sent each day, Twitter is a social network that can really help you promote your business and reach your market. It has announced a new feature that makes it more likely your tweets will be seen, and with just a few adjustments you can make [...]

Easy ways to use Social Media for Customer Service

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Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

Go Mobile or Get Left Behind: How Google is Helping

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Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]

How to Use Social Media to Boost Site Traffic

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As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]