Determining whether or not Your Market is Listening

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Paul Townsend/Flickr. As you develop and execute strategic Internet marketing plans, it’s essential that you know whether or not your market is listening. If your market isn’t receptive to your messaging, your tactics won’t benefit your business and you won’t see very much success. But, how do you know if [...]

Measuring Social Media Results is Crucial to Your Success

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In the world of business, we often determine success by taking different kinds of measurements. We measure profit, number of customers, attendees at an event and products sold, among many, many more things. If you measure these results, why wouldn't you measure your social media results? A surprising number of businesses fail to measure social [...]

Measuring Social Reach

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When you’re running a social media marketing campaign, it’s likely that you’ll want to measure the result of all your hard work. If you’re dedicated to pinning, tweeting, posting and liking—which can be rather time consuming—you won’t want to be spending hours looking at the analytics for each individual profile and assessing which areas need [...]