Will Snickers’ Typo-Based Search Ad Campaign Work?

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The landing page for Snickers' search ad campaign. Image source. Snickers has launched a new search ad campaign that relies on people misspelling words in their Google searches. The company purchased Google ads for misspelled terms so when a searcher enters one into the search bar, he or she will see the Snickers' [...]

Weekly News – 26th May

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The Farcebook fiasco has been dominating headlines over the past week - at the moment the stock price stands at 33.03 which is up 1.03‎ (3.22%‎) which shows an improvement over the drastic plummet we saw following the IPO. As more and more information seeps to the surface, the consequences for Mark Zuckerberg, Facebook, and [...]

The Curators Code: Are you giving credit?

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Following on from the Pinterest dilemma, which shows no signs of being resolved any time soon, we have to ask: does the Internet need a standardised code to ensure credit is given where credit is due? If the code was universally recognised and widely used, then finding the original source of shared content would be [...]