Easy ways to use Social Media for Customer Service

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Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

Three Steps to Focusing your Social Media Efforts

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When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]

UK Users can Now Publish Blog Posts to LinkedIn – What you Should Do

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LinkedIn has announced that it has extended the ability to publish blog posts on its network to all members in English-speaking countries. This means businesses in the UK now have a new platform for content marketing and an extra social media marketing tool. What the New Feature Includes Last year, LinkedIn gave all users in [...]

3 Things you aren’t Doing on LinkedIn (But Should Be)

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LinkedIn is often seen as a networking site for professionals where they can connect with each other, display their resume and apply for jobs. But, this social network also holds a lot of marketing potential and can help you build your brand and promote your business. If you don’t have a LinkedIn account, set one [...]

How to Use Social Media to Form Beneficial Relationships

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One of the biggest perks you can get from social media is the ability to build relationships that benefit your business. Yes, social media is a key part of building brand awareness, driving traffic to your site and promoting your products. But, if you keep a few things in mind you can also use your [...]

Photos Bring Amazingly High Levels of Social Media Engagement

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The idea that photos can help you grab people’s attention and stand out on social media isn’t new, but recent research proves that photos can actually bring higher levels of engagement. Take a look at some of these statistics: + 93% of the most engaging Facebook posts include photos (source). + 87% of the most [...]

Social Media Users Overwhelmingly Use Mobile, and you Should be There

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If you use social media marketing at your business and are looking for ways to get more out of it, this post is for you. Social Media Examiner recently reported that “consumers access their social media channels 71 percent of the time through mobile.” This stunning statistic highlights just how important mobile is becoming in [...]

The “All or Nothing” Approach to Social Media

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With so many social media sites out there, it’s tempting to try to use them all. You hear from some experts that you need to use every social media site, but is that really true? It would be impossible for your business to use every site, so how do you decide which ones to use [...]

Why Now is the Perfect Time to Create a Social Media Plan

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If your social media posts are random and you run your accounts haphazardly, you aren’t getting the most out of them. To build a loyal fan base, increase awareness, drive traffic, make sales and reach other business and marketing goals, you need a social media strategy. Each business will require a very personalised strategy that [...]