The 3 Most Effective Link Building Tactics

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Search Engine Watch has released its 2016 State of Link Building Survey results, and the findings can help you become more efficient at search engine optimisation. While the days of spammy link building are gone, search engines still use links to determine rankings. The survey garnered opinions from link building experts at agencies and businesses [...]

Offsite SEO Tactics you Should Consider

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What tactics should you consider for your offsite SEO strategy? Search engine optimisation requires a few different approaches, and most of them fall into one of two categories: onsite or offsite. Onsite SEO tactics include website optimisation and blogging. Offsite SEO is the other half of the equation and is just as important. While best [...]

Questions to ask Before you Build that Link

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Link building should be an integral part of your search engine optimisation campaign, but you do have to be particular about the kinds of links you build. Search engines pay more attention to quality content and links from relevant sources, so building spammy links in mass won’t help you rank. In fact, this kind of [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

6 Frequently Asked SEO Questions Answered

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The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

Tips for a Guest Blogging Strategy that Brings Benefits

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Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

How to Use Social Media to Boost Site Traffic

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As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]

How to use Owned, Earned and Paid Media for SEO

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All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” [...]

A Beginner’s Guide to Gaining Blog Readers

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Image courtesy of Pabak Sarkar/Flickr. Your blog is all set up, looks great and you are posting to it regularly. Now what? The natural next step is to start driving traffic to your posts. More traffic to your blog can lead to more sales, greater brand awareness, loyal customers and other benefits. With [...]