6 Things to avoid on your Landing Pages

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Landing pages have very specific goals: to generate leads, get people to buy a product or grow an email subscriber list, among others. The best landing pages require strategic design and copy and often undergo testing and experimentation. To make sure your landing pages actually bring the desired results, there are some things you should [...]

Winning Persuasive Tactics for Landing Pages

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Landing pages need to be persuasive enough to entice people to respond to your calls to action. Getting visitors to buy a product, join a mailing list, visit a website or do just about anything else takes persuasion, which when combined with your marketing strategy, can be very powerful. The art of persuasion does take [...]

7 Reasons your Landing Pages aren’t Bringing Results

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Image courtesy of Salvatore Vuono/FreeDigitalPhotos.net. Landing pages can be an effective part of your Internet marketing plan, but only if they are well designed and strategically used. If your landing pages are missing vital parts or aren’t quite up to par, they won’t help you reach your goals. Each campaign will require slightly [...]

Landing Pages that Work: 5 Must-Have Features

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Landing pages, or the pages your potential customers see when they click on one of your ads or a search result for a specific keyword, are extremely important in the digital marketing world. Usually, these pages are built with the intent of capturing the attention and information of a specific target market or selling a [...]