Can Klout Compete with Authorship?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Like the secret ingredients in Coke Cola, or Colonel Sander's fried Chicken recipe, Klout is one of those secretive and elusive entities that may go down in history as one of the things we'll never fully understand. Is it follower count? Is is retweets? Does it measure the influence of those who retweet you? Or is it just [...]

Weekly News Round Up #39

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Facebook isn't the only one feeling the pressure from advertisers after their stock price plummeted this week; Twitter has come under fire too. As the alternative to Facebook, they're now feeling the squeeze to prove that they can deliver results and monetize the 340 millions Tweets sent per day. Justin Bieber has set a new Twitter record [...]

Answers to all your Burning Social Media Questions

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Once small business owners know you work in social media, you suddenly become an unlimited gold mine of answers and insight, and a very popular person to talk to at parties. After answering the question "how do I get more followers on Twitter" for the umpteenth time this weekend, I thought it might be a [...]

5 Qualities You Should Look For in a Social Media Manager

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Hiring new talent can be a headache. And if you aren't a huge corporation with an HR department to take care of things, then the headache will soon escalate into a full blown migraine. Social media is one area that often causes problems; with so many different approaches, and so much conflicting advice it can be difficult [...]

Measuring Social Reach

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When you’re running a social media marketing campaign, it’s likely that you’ll want to measure the result of all your hard work. If you’re dedicated to pinning, tweeting, posting and liking—which can be rather time consuming—you won’t want to be spending hours looking at the analytics for each individual profile and assessing which areas need [...]