Instagram for business – what do you need to know?

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Instagram have been on a bit of a roll of late with their latest update, Instagram Stories, proving very successful at this early stage. It seems like Instagram have really been taking on board their users’ comments and last month, it was announced that Instagram will also be rolling out business pages. At present, all [...]

Instagram stories – a threat to Snapchat?

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As Instagram release their latest update, we can't help but see some familiarities with another well-known social media platform - Snapchat. The idea behind Instagram stories is that instead of posting images directly onto your feed, you post them onto a timeline attached to your profile picture. It is by clicking on this thumbnail that [...]

Instagram Adds an Algorithm – What to do Now

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Currently, Instagram photos appear in your feed in chronological order. When you scroll through your app, you are seeing photos in the order they were posted. But, that’s about to change. In coming months, the photo-centric social media site will start using an algorithm to determine the order of user posts in feeds. What we [...]

Tips for Building an Instagram Following

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Instagram is a fairly straightforward social network. Users post creative images and can “like” and comment on images from others. But, Instagram can be used for marketing purposes when you use it to promote your brand and products and run ad campaigns. However, these marketing strategies are most effective when you have an active Instagram [...]

How to use Instagram to Drive Traffic to your Site

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Using Instagram to boost brand awareness and build an online audience is common, but using it to drive traffic is something many businesses skip. As people become aware of your brand and engaged with your Instagram account, you can leverage that presence to increase traffic to your site. Increased site traffic can lead to more [...]

Instagram’s New Clickable Ads bring Huge Opportunities for Increased Engagement

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Instagram has announced a new ad format that will be clickable, so businesses can direct users to a website. When you consider the valuable audience Instagram has, this new development could bring huge opportunities to increase engagement, which could bring all kinds of benefits to your business. The New Carousel Ads With the new carousel ads, [...]

Why You’re Missing out if you aren’t Using Instagram

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Instagram has a huge number of followers and lends itself well to visual marketing. It’s one of those sites that have a niche use but can be a major part of your marketing plan. If you don’t have an Instagram account, or if you have one but haven’t logged in for a while, now is [...]

4 Ways to Get Social Media Followers to your Website

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Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Easy ways to use Social Media for Customer Service

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Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]