4 Visual Content Types that will Tell your Story

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Sometimes telling your story requires more than a blog post, guest article or ebook. Visual content can help you move your audience, convey detailed information quickly, entertain your market and inspire people to take action in ways some written content can’t. To add some variety to your content marketing plan and tap into the power [...]

8 Themes for Interesting and Effective Infographics

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Brainstorming interesting themes for infographics is one of the first steps in this content creation process. Of course, you’ll need to determine your target market and marketing messages first. After that, it’s time to let your creative juices flow! The theme you choose will need to be conducive to your goals, but you can also [...]

3 Questions to Answer Before you Create an Infographic

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Infographics are hot right now. Businesses are successfully using them to boost traffic, build links, earn search engine rankings, raise brand awareness and achieve all kinds of marketing and branding goals. While this kind of content can be very beneficial, it may not always be the solution. These three questions can help you determine if an [...]

Guidelines for Choosing Infographic Topics that Support your Marketing

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There are so many benefits that come with using infographics. Increased site traffic, better search rankings, increased brand awareness and social media buzz are just a few things you can achieve when you use the right infographic. But, the key to creating an infographic that brings these perks is choosing the right topic. Without the [...]

How to Make your Infographics work Harder for You

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Creating infographics as part of your content marketing, search engine optimisation or online branding strategy is a great first step. But, by adding a few things to the process you can make the infographics work harder for you, so they will bring even more results. These small adjustments aren’t difficult, but will make your infographics [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

12 Creative ways to Use Infographics

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Infographics can help you communicate a lot of information very easily. Their visual format, interesting content and short snippets of information can help you do anything from educate to entertain. This type of content can help you get more exposure on social media, drive traffic to your site and even build links to help boost [...]

What is Social Proof and how do you use it for Marketing?

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Image courtesy of Sarah Reid/Flickr. Using a marketing tactic called social proof is a great way to show off your reputation, tell potential customers that people are satisfied with your services and make more sales. But what exactly is social proof and how do you use it? Social Proof Defined Social proof is [...]

How to Create an Infographic that Works

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Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net. You’ve no doubt heard about the benefits infographics can bring. When done right, they can drive traffic to your website, help you create a social media buzz, inform your market and help you get a message to your audience in a short amount of time. Infographics, which are visual [...]

10 Ways to Get Results from Infographics

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Lots of businesses see great results, including increased traffic, sales, awareness, and search engine rankings, from infographics. Creating visually appealing images that are packed full of interesting information and then shared across the Internet is a digital marketing tactic that can be used in several different ways. If you want to see results from this [...]