The Death of Guest Blogging for SEO

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

On 20th January, Matt Cutts declared that guest blogging as a link-building strategy is dead. It’s clear that guest blogging has been employed by the majority of SEOs and rarely with good intention. What is guest blogging? In essence, writing content which is featured on an external website, commonly a blog, usually with the goal [...]

Is your content evergreen?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Since the penguin Google algorithm update, webmasters everywhere have been educated in the value of producing valuable content. Not because it helps with good SEO, but because it IS good SEO. An often ignored area of content production is evergreen content; it drives inbound links year-round, with little to no upkeep. With this in mind, [...]