The Unique Power of Pictures in your Content

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

As you develop content for your website, blog or content marketing strategy, how often do you pay special attention to the images you use? Pictures have a unique power and can help you take your content to the next level. They can even stand alone, as images with captions or infographics, for example, to support [...]

3 Questions to ask When Looking for the Perfect Image

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The phrase “a picture is worth a thousand words” is absolutely true. When you add images to your marketing materials, you can more easily capture interest, tug at emotions and move people to take action. But, to do this you need the perfect image. Whether you are looking for a picture to add to [...]

Must-Know Secrets to Making your Images more Pinnable

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You already know that Pinterest is all about images, but do you know what it takes to make your pictures more pinnable so people will be more likely to share them on the site and click on your posts? A whole 80 percent of pins on Pinterest are repins, meaning they are posts that other [...]

Combine the Power of Images with Content Marketing

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Image courtesy of Mark J P/Flickr. There’s something about a picture that allows you to capture your market’s attention, convey emotion, illustrate an idea and brand your business. Images can be a powerful part of your content marketing campaign if you know how to use them the right way. Use Branded, Professional Images [...]

Optimise your Images for Search

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

What do these three images have in common? Sites like Pinterest have proven that they're all incredibly share-able; between them they've amassed over 4000 repins and 900 likes. This demonstrates the incredible ability for an image to become a viral force in your search engine optimisation strategy. Images are just as important as your written [...]