Social Media Case Study: Yoplait

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After their first year on Facebook, Yoplait yogurt had amassed over 200,000 'Likes', not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans - putting them securely in the Facebook millions club. What's interesting about this growth is that they weren't hit by 'Operation Unlike', meaning their following is mostly [...]